Date - April 7, 2022
This competitive analysis will discover the strengths and weaknesses of our competitors. The exploration of what competitors do well and what can be improved will provide important information that can be used as insight throughout the project.
Competitors
- Food Scanner
- Jolly Gut
- Spoonful
Key objectives
We will be reviewing the features and functionality of a number of competitors’ applications and providing some recommendations we can apply to our project.
Our goal for this analysis was
- To understand how competitors organize information from food labels on the app
- To discover what kind of features competitors offered users for accessibility
- To understand the way in which the products are scanned in order to obtain the information
How each objective was evaluated
- Objective 1 - To understand how competitors organize information from food labels on the app
- Objective 2 -To discover what kind of features competitors offered users for accessibility
- Objective 3 -To understand the way in which the products are scanned in order to obtain the information
|
Free/Pay |
Information categories |
Preferred method to scan produce |
Advantages |
Disadvantages |
| Food Scanner |
Free |
Sugar / Saturated fat / Salt / Calories |
Uses barcode to scan information |
- Compares different food items and recommends health alternatives. |
|
- Large text, easy for people to read.
- Engaging and simple UI
- Offers basic nutritional information and instructions on how to use the app | - Shows limited information (Only for categories)
- Not very easy to scan products (needs a very steady hand)
- Limited amount of products on the system
-No language feature
-No text to speech feature |
| Jolly gut | Free | Energy / carbs / proteins / fat / added sugar / ingredients | Scans packaging of product | - Google search is available
- Compares prices
- Shows stores that also sell the same product
- They use light-colored boxes to separate categories and include icons (easier for users to skim through information)
- Add allergens and dietary requirements if needed
- Save feature available
- Add family members to your account | - Unlike the other app, you need to ‘take a picture which can interrupt users’ flow, especially if they need to take the image multiple times.
- Google Play Reviewer Jez C: ‘The app contains misleading information’
- No language feature
- No text to speech feature |
| Spoonful | Free but limited, £21.99 Annually | Allergens / reviews / ingredients | Uses barcode to scan information | - Shows popular items with the most scans
- Connects users with other users’ favorite foods.
- The UI is clear
- Shows stores that also sell the same product
- Offers different types of diets eg: gluten-free, vegan, pescatarian, etc.
| - Wasn't able to find save button
- No language feature
- No text to speech feature
- Must create account in order to start
- Only 5 free searches per month
- Cannot find ‘favourite’ button |
Recommendations
Based on our competitive analysis, we recommend applying the following observations